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) * OR add via a plugin like "Insert Headers and Footers" / "WPCode" * OR paste into GTM as a Custom HTML tag (fire on All Pages) * * This script handles: * 1. Google Ads conversion tracking (form submit, WhatsApp, phone, email) * 2. GA4 event tracking * 3. Meta Pixel Lead events * 4. GCLID capture & storage * 5. UTM parameter capture & storage * 6. WhatsApp click tracking * 7. Phone call click tracking * 8. Email click tracking * 9. Form submission tracking (WPForms) * 10. TikTok Pixel (ready when you have the ID) */ (function() { 'use strict'; // ============================================ // CONFIG — All tracking IDs in one place // ============================================ var CONFIG = { GOOGLE_ADS_ID: 'AW-16878065148', GA4_ID: 'G-RLPNNHRM3X', META_PIXEL_ID: '1283318260204716', TIKTOK_PIXEL_ID: '', // Add when ready // Google Ads Conversion Labels CONV_FORM_SUBMIT: 'AW-16878065148/y8dTCMyW-JcbEPyri_A-', CONV_PHONE_CLICK: 'AW-16878065148/cgVWCPzz-JcbEPyri_A-', CONV_WHATSAPP_CLICK: 'AW-16878065148/yeCnCNK-spgbEPyri_A-', CONV_EMAIL_CLICK: 'AW-16878065148/e3JXCP-yipgbEPyri_A-', CONV_PAGE_VIEW: 'AW-16878065148/h1SHCJ-d-ZcbEPyri_A-', // Conversion values (AED) VALUE_FORM: 50, VALUE_WHATSAPP: 40, VALUE_PHONE: 30, VALUE_EMAIL: 10, COOKIE_DAYS: 90 // How long to store GCLID/UTM }; // ============================================ // 1. GOOGLE ADS GTAG SETUP // ============================================ // Load gtag.js if not already loaded if (!window.gtag) { var gtagScript = document.createElement('script'); gtagScript.async = true; gtagScript.src = 'https://www.googletagmanager.com/gtag/js?id=' + CONFIG.GA4_ID; document.head.appendChild(gtagScript); window.dataLayer = window.dataLayer || []; window.gtag = function() { dataLayer.push(arguments); }; gtag('js', new Date()); } // Configure GA4 gtag('config', CONFIG.GA4_ID, { send_page_view: true }); // Configure Google Ads — THIS IS WHAT WAS MISSING gtag('config', CONFIG.GOOGLE_ADS_ID); // ============================================ // 2. GCLID CAPTURE & STORAGE // ============================================ function getUrlParam(param) { var match = window.location.search.match(new RegExp('[?&]' + param + '=([^&]*)')); return match ? decodeURIComponent(match[1]) : null; } function setCookie(name, value, days) { var d = new Date(); d.setTime(d.getTime() + (days * 24 * 60 * 60 * 1000)); document.cookie = name + '=' + encodeURIComponent(value) + ';expires=' + d.toUTCString() + ';path=/;SameSite=Lax'; } function getCookie(name) { var match = document.cookie.match(new RegExp('(^| )' + name + '=([^;]+)')); return match ? decodeURIComponent(match[2]) : null; } // Capture GCLID var gclid = getUrlParam('gclid'); if (gclid) { setCookie('_nc_gclid', gclid, CONFIG.COOKIE_DAYS); setCookie('_nc_gclid_time', new Date().toISOString(), CONFIG.COOKIE_DAYS); } // Capture FBCLID var fbclid = getUrlParam('fbclid'); if (fbclid) { setCookie('_nc_fbclid', fbclid, CONFIG.COOKIE_DAYS); } // Capture TTCLID (TikTok) var ttclid = getUrlParam('ttclid'); if (ttclid) { setCookie('_nc_ttclid', ttclid, CONFIG.COOKIE_DAYS); } // ============================================ // 3. UTM PARAMETER CAPTURE & STORAGE // ============================================ var utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term']; utmParams.forEach(function(param) { var value = getUrlParam(param); if (value) { setCookie('_nc_' + param, value, CONFIG.COOKIE_DAYS); } }); // ============================================ // 4. INJECT HIDDEN FIELDS INTO ALL FORMS // ============================================ function injectHiddenFields() { var forms = document.querySelectorAll('form'); forms.forEach(function(form) { // Skip if already injected if (form.querySelector('[name="nc_gclid"]')) return; var fields = [ { name: 'nc_gclid', value: getCookie('_nc_gclid') || '' }, { name: 'nc_fbclid', value: getCookie('_nc_fbclid') || '' }, { name: 'nc_ttclid', value: getCookie('_nc_ttclid') || '' }, { name: 'nc_utm_source', value: getCookie('_nc_utm_source') || '' }, { name: 'nc_utm_medium', value: getCookie('_nc_utm_medium') || '' }, { name: 'nc_utm_campaign', value: getCookie('_nc_utm_campaign') || '' }, { name: 'nc_utm_content', value: getCookie('_nc_utm_content') || '' }, { name: 'nc_utm_term', value: getCookie('_nc_utm_term') || '' }, { name: 'nc_landing_page', value: getCookie('_nc_landing') || window.location.pathname }, { name: 'nc_referrer', value: document.referrer || '' } ]; fields.forEach(function(field) { var input = document.createElement('input'); input.type = 'hidden'; input.name = field.name; input.value = field.value; form.appendChild(input); }); }); } // Store landing page on first visit if (!getCookie('_nc_landing')) { setCookie('_nc_landing', window.location.pathname + window.location.search, CONFIG.COOKIE_DAYS); } // ============================================ // 5. FORM SUBMISSION TRACKING (WPForms) // ============================================ function trackFormSubmit(formData) { console.log('[Noble Core Tracking] Form submitted'); // Google Ads Conversion gtag('event', 'conversion', { 'send_to': CONFIG.CONV_FORM_SUBMIT, 'value': CONFIG.VALUE_FORM, 'currency': 'AED' }); // GA4 Event gtag('event', 'generate_lead', { 'event_category': 'form', 'event_label': 'contact_form', 'value': CONFIG.VALUE_FORM, 'currency': 'AED' }); // Meta Pixel Lead Event if (window.fbq) { fbq('track', 'Lead', { value: CONFIG.VALUE_FORM, currency: 'AED', content_name: 'Contact Form' }); } // TikTok Pixel if (window.ttq) { ttq.track('SubmitForm', { value: CONFIG.VALUE_FORM, currency: 'AED' }); } // Push to dataLayer for GTM window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'form_submit', 'form_type': 'contact', 'gclid': getCookie('_nc_gclid') || '', 'utm_source': getCookie('_nc_utm_source') || '', 'conversion_value': CONFIG.VALUE_FORM }); } // Listen for WPForms submission document.addEventListener('wpformsAjaxSubmitSuccess', function(e) { trackFormSubmit(e.detail || {}); }); // Fallback: Listen for any form submit event document.addEventListener('submit', function(e) { var form = e.target; if (form && form.classList.contains('wpforms-form')) { // WPForms AJAX will handle it via the event above return; } // Track non-WPForms submissions trackFormSubmit({}); }); // ============================================ // 6. WHATSAPP CLICK TRACKING // ============================================ function trackWhatsAppClick(url) { console.log('[Noble Core Tracking] WhatsApp click:', url); // Google Ads Conversion gtag('event', 'conversion', { 'send_to': CONFIG.CONV_WHATSAPP_CLICK, 'value': CONFIG.VALUE_WHATSAPP, 'currency': 'AED' }); // GA4 Event gtag('event', 'whatsapp_click', { 'event_category': 'engagement', 'event_label': url, 'value': CONFIG.VALUE_WHATSAPP }); // Meta Pixel if (window.fbq) { fbq('track', 'Contact', { value: CONFIG.VALUE_WHATSAPP, currency: 'AED', content_name: 'WhatsApp Click' }); } // TikTok if (window.ttq) { ttq.track('Contact', { value: CONFIG.VALUE_WHATSAPP, currency: 'AED' }); } // DataLayer dataLayer.push({ 'event': 'whatsapp_click', 'click_url': url, 'gclid': getCookie('_nc_gclid') || '' }); } // ============================================ // 7. PHONE CALL CLICK TRACKING // ============================================ function trackPhoneClick(number) { console.log('[Noble Core Tracking] Phone click:', number); gtag('event', 'conversion', { 'send_to': CONFIG.CONV_PHONE_CLICK, 'value': CONFIG.VALUE_PHONE, 'currency': 'AED' }); gtag('event', 'phone_click', { 'event_category': 'engagement', 'event_label': number, 'value': CONFIG.VALUE_PHONE }); if (window.fbq) { fbq('track', 'Contact', { value: CONFIG.VALUE_PHONE, currency: 'AED', content_name: 'Phone Call: ' + number }); } if (window.ttq) { ttq.track('Contact', { value: CONFIG.VALUE_PHONE, currency: 'AED' }); } dataLayer.push({ 'event': 'phone_click', 'phone_number': number, 'gclid': getCookie('_nc_gclid') || '' }); } // ============================================ // 8. EMAIL CLICK TRACKING // ============================================ function trackEmailClick(email) { console.log('[Noble Core Tracking] Email click:', email); gtag('event', 'conversion', { 'send_to': CONFIG.CONV_EMAIL_CLICK, 'value': CONFIG.VALUE_EMAIL, 'currency': 'AED' }); gtag('event', 'email_click', { 'event_category': 'engagement', 'event_label': email }); if (window.fbq) { fbq('trackCustom', 'EmailClick', { email: email }); } dataLayer.push({ 'event': 'email_click', 'email': email }); } // ============================================ // 9. LINK CLICK LISTENER (WhatsApp, Phone, Email) // ============================================ document.addEventListener('click', function(e) { var link = e.target.closest('a'); if (!link) return; var href = link.getAttribute('href') || ''; // WhatsApp links if (href.indexOf('wa.me') !== -1 || href.indexOf('whatsapp.com') !== -1 || href.indexOf('wa.aisensy') !== -1 || href.indexOf('api.whatsapp.com') !== -1) { trackWhatsAppClick(href); } // Phone links if (href.indexOf('tel:') === 0) { var number = href.replace('tel:', '').replace(/\s/g, ''); trackPhoneClick(number); } // Email links if (href.indexOf('mailto:') === 0) { var email = href.replace('mailto:', '').split('?')[0]; trackEmailClick(email); } }); // ============================================ // 10. TIKTOK PIXEL (Ready for activation) // ============================================ if (CONFIG.TIKTOK_PIXEL_ID) { !function (w, d, t) { w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"];ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i